GLU

DEER HUNTER 2018

ASSOCIATE EXPERIENCE DESIGNER

Deer Hunter 2018 Screenshot in a device mockup

ROLE

Associate Experience Designer

RESPONSIBILITIES

  • Live Ops
  • Managed UX for 4 games.
  • Established UX in the roadmap pipeline.

IMPACTS

  • Optimized Onboarding Funnel - NURR ↑
  • Increased Elder User Engagement Rates.
  • Increased User Progression Rates.

BRIEF

As the first and Sole UX designer within the studio, I was responsible for setting up UX in the roadmap along with establishing synergies across the team.

CHALLENGES

  • Elder users (higher level) were getting stagnant and their engagement was dropping.
  • Users were churning off during onboarding.

SOLUTION

We built a tournament systems to address the low engagement from elder users, after conducting multiple focus groups, market analysis,qualitative and quantitative surveys

Deer Hunter 2018 Screenshot in a device mockup

Design Process

Discover
Gathered data on:
  • Elder User Engagement
  • Spending Patterns
  • User Motivations
Competitors
  • How games are integrating liveops with coreloop
  • User engagement methods
  • FTUE and RTUE
  • User Goals and Product Metric post release
Define

Based on our researches, we decided to create a tournament which goes hand in hand with the game progression while eliminating the Pay to win scenario. Pay to win scenario arises when the user who spends more money with in game have an upper hand all the time apart from experience.

Develop
  • Event will be based on gunning mode
  • Will trigger within a defined period, for eg: every weekends.
  • At the end of the event, users will be rewarded
  • The event will be announced exclusively
  • Winnings will be celebrated
  • There wont be any pay-to-win scenario
Deliver
Gathered data on:
  • Elder User Engagement
  • Spending Patterns
  • User Motivations
Competitors
  • How games are integrating liveops with coreloop
  • User engagement methods
  • FTUE and RTUE
  • User Goals and Product Metric post release

Hooked Model

Wireframes

Final UI