ZYNGA

EMPIRES AND ALLIES

USER EXPERIENCE DESIGNER

Empires and Allies Screenshot in a device mockup

ROLE

User Experience Designer

RESPONSIBILITIES

  • Live Ops
  • Building Battlepass
  • Optimising production pipeline for UX.

IMPACTS

  • Increase in Feature Completion Rate
  • Battlepass Resulted in higher engagement and ROI

Sadly, Empires and Allies is no more (yes, Zynga sunsetted the game after 8 incredible years). But It was dear and close to my heart thanks to my amazing team mates and passionate users, who always pushes us to be the best.

Have a look at the trailer.

Here is a case study, if you are interested in understanding how my process would look like in a nutshell.

ASSOCIATE USER EXPERIENCE DESIGNER

Deer Hunter 2018

GLU