Farmville 3 | Zynga

Senior UX Designer

July 2021 - Jan 2024

Designed and validated player-facing systems that improved Early User Retention, Engagement, long-term engagement by partnering with product managers, engineers, and data analysts.

Overview

Farmville 3 is a mobile game that is a sequel to the popular Farmville game. I was part of the team that built the game from softlaunch, then carried to full launch and to live operations.

Download on the

App Store

Get it on

Google Play

Player-facing Systems

Few in-game systems illustrating the types of player-facing systems I contributed to.

Progression & Motivation Systems

Progression Systems

In-game Tips

In-game instructions

Usage of Goal Gradient and Zeigarnik Effects

Motivation systems to help users to stay engaged.

Progressive Disclosure

Using Progressive Disclosure to avoid overwhelming.

Other works

Here are some of the other works I can share with you.

Empires & Allies

Empires & Allies

Senior UX Designer

Zynga · July 2019 - Jan 2021

Deer Hunter 2018

Deer Hunter 2018

Associate UX Designer

Glu · Mar 2018 - July 2019

Let's get in touch if you are intrigued about my work or just want to say hi!

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